When thinking about food and meals in their homes or community, what comes to mind? This was the question posed to community members by the Center for Rural Affairs (CFRA) at the Community Grocery Conversation held at the Exeter American Legion on Tuesday, August 5. About 40 patrons attended.
“Nutrition,” “variety,” “fresh,” and “support” were among the words used to describe local food and meals. CFRA’s goal in leading this conversation was to highlight the vital role grocery stores and small businesses play in Exeter and other small towns.
“I can send my 8-year-old to the store to grab an item, and I can trust that the staff will help him find exactly what we need,” said Matt Nicholas, referencing the reliable service at Greg’s Market. Community members also noted that Greg’s Market consistently supports local events, providing meals for lunch-and-learns, athletic events, and funerals.
Despite its central role in the community, Greg’s Market faces challenges competing with larger chain stores like Walmart, located 25 miles away. “Community members must be willing to pay more to keep a local store,” said one attendee, highlighting the ongoing struggle to balance price and loyalty.
“Convenience” was another word frequently mentioned when discussing the value of a local grocery store. Mitch Schlegelmilch, speaking on behalf of Greg’s Market, emphasized that the store and its board are always seeking ways to improve the shopping experience for local patrons.
One major initiative is a new 24/7 membership model, allowing members to shop outside regular business hours. “We first proposed this idea a year ago, and after community members trialed it, people are excited to see it implemented,” Mitch said.
Memberships will cost $96 per year per household, with discounts for “Hometown Heroes” including firefighters, police officers, EMTs, veterans, military service members, and teachers. Members will receive an RFID chip or card, along with a three-digit login and four-digit password, allowing access to the store and enabling consumers to scan and pay for items.
To ensure security, Greg’s Market has installed cameras that record from entry until exit. After-hours shopping comes with a few stipulations: purchases must be made with debit or credit cards only, and alcohol and tobacco cannot be purchased.
“The new security system and membership program cost Greg’s Market nothing, thanks to a CFRA grant,” Mitch noted. “We are taking a leap of faith.” Many attendees expressed excitement for the new program. CFRA reports that only one other store in Nebraska currently operates a similar 24/7 model. If all goes as planned, memberships will be available starting September 1.
For questions about the membership program or other store offerings, contact the staff at Greg’s Market. Support the store this week at their Open House: Thursday, August 7, from 6–8 p.m. for a $5 to-go meal, or Saturday, August 9, from 11 a.m.–1 p.m. for a $5 to-go lunch. Additional events include a raffle entry with each purchase (ages 18+), “Spin the Wheel” (spend $5 to spin the “Alive for 5 Wheel of Destiny”), and $50 gift certificates at $5 off.
Supporting Greg’s Market means keeping a local business alive and thriving, ensuring fresh food and personalized service remain in Exeter.
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