Exeter-Milligan, Friend and Dorchester junior high and high school girls basketball teams were part of a record crowd at the University of Nebraska women’s basketball game against Iowa State on Saturday courtesy of Beck’s Seed.
Local Beck’s Seed dealers, Travis and Tyler Due, of Cordova, donated tickets to the game to the teams and then also arranged for a team meal at Pizza Kitchen in Milford.
According to the Dues, “the idea started when Beck’s Regional Business Manager Mark Pieper heard Husker women’s coach Amy Williams say at an event that one of her goals this year was to sell out a full Pinnacle Bank Arena.”
Pieper ran with the idea and approached the University to see what Beck’s could do to help. They decided to help sponsor local high school girls teams for the UNL Women’s game March 18th game versus Iowa. Pieper contacted local Beck’s Seed Dealers and encouraged them to approach their local teams coordinating transportation and tickets for the girls teams.
The Due’s communicated with Exeter-Milligan, Friend, and Dorchester. In total over 30 high school teams came to the game and while the Pinnacle Bank Arena wasn’t quite packed the record attendance of 13,595, back at Devaney in 2010 was blown out as there were 14,289 in attendance Saturday afternoon.
The goal of the event, according to Travis Due, “was simply to promote women’s basketball and support Coach Williams and the Huskers. We hope it provided an opportunity for the local girl’s teams to spend some quality time together as a team, and also to be a part of a unique atmosphere seeing that many people in the arena to watch a women’s game.”
Due added that to “Beck’s, family and community support is the most important part of their business.”
Although Beck’s Seed isn’t a new company (they were originally founded in 1937 in Atlanta, Ind.) they just officially added Nebraska as a sales territory in October of 2021 and Due opened his dealership last winter. There are over 60 Beck’s Seed dealerships in Nebraska and they are in the final phase of completing a Regional Distribution and Research Center south of Goehner.
Beck’s Hybrids provides farmers with industry leading corn hybrids and soybean varieties. As the largest family owned seed company in the United States they are big enough to get the job done, yet small enough to do it right. Offering genetic diversity from the world’s top germplasm pools allows Beck’s to diversify seed orders and bring farmers options that can rarely be found under one seed brand.